Exposed: The Shocking Corporate Secrets They Don’t Want You to Know—And Why You’re Somehow Not In Jail
There’s a handful of people working at theatres focused on getting the bills paid so they do focus on ticket sales and donors. We love them and value them. But as a collective everyone working at a theatre wants full houses and for as many people to see a show as would like to see the show. Finding out a show you worked hard on is getting full houses is like h****n for people who know how to play zip-zap-zop.
It’s remarkably easy to become a “bestselling” author. It’s a simple trick of gaming the market.
1. There are multiple lists that authors aim for, the two big ones being USA Today and New York Times. USA Today is easier to get onto because it counts ebook sales, whereas NYT does not. Publishers often offer various exclusive benefits to preorders to drive week-one sales, which is crucial for list placement. Think exclusive content, swag, etc.
2. Publishers sometimes bulk-buy thousands of copies of a book, which they then report to the lists as bona fide sales. These books are then trashed.
3. Publishers will partner with various organizations (corporate, educational) to bulk buy books, which appear as authentic sales to the lists.
4. Publishers will pay bookstores to showcase the book, often under guise as a “staff pick.” Those “staff favorites” at Barnes & Noble? Probably paid for.
5. Publishers will create multiple versions of the same book to game the Amazon lists.
6. Authors (like pastor/human piece of s**t Mark Driscoll) have been known to use shady marketing firms to literally lie their way onto the bestseller lists.
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