From Glory to Ruin: The Shocking Mistakes That Toppled 26 Major Companies Overnight
Sears discontinuing their catalog in the early 90s but not entering online sales until much later and long after Amazon took over what they gave up.
Haven’t seen it yet but GE making Jack Welch CEO. GE was one of the gold star companies of the US, EVERYBODY wanted to work at GE because you’d be set for life. They took care of their employees, made a ton of money, made good products, what more could you ask for? Then Jack Welch came in and started firing people left and right, eliminating product lines, getting into finance, worrying about the stock growth.
Fast forward to today where GE is now three separate companies: Healthcare, Energy, and Aviation. Jack Welch pretty much single handedly broke down a company that was started by Edison and made some of the greatest technological advancements in the last century. That man is the worst.
BlackBerry for letting their arrogance think that Apple or Google couldn’t challenge their majority in the smartphone market. Also, ignoring creating a smartphone without a physical keypad until it was way too late.
Two obvious cases come to mind:
1) Kodak (remember the film brand?) invented the digital camera in 1979 but did not pursue that line because they thought it would hurt film sales.
2) Blockbuster Video had an opportunity to merge with Netflix to manage online streaming content, but declined. Blockbuster was sure that video rental would never end.
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