The Secret World Behind Labubu Dolls: Why Collectors Are Obsessed
Isn’t it wild? One day you’re minding your own business in Target, the next you’re standing in line behind someone clutching a goblin-eared plush in a ballerina tutu that costs more than your rent. Labubu fever—yes, that’s a phrase I never thought I’d write—has officially hit the U.S., and suddenly I’m questioning everything I know about British fashion and my own irrelevance in pop culture. From the moment Rihanna tucked one under her arm (probably worth more now than my college degree), these wonky, weirdly dressed little dolls have gone from obscure to “must have or perish.” And if you’ve ever wondered why your child is suddenly drawn to a fluffy goblin with identity issues—well, join the club . Are we just living in Pop Mart’s world now? Hold onto your wallets—and your egos . <a href="https://theonion.com/wp-content/uploads/2025/06/KnowLabubusINFO-G-PH.jpg”>LEARN MORE

Celebrities including Rihanna and Blackpink’s Lisa have been spotted with Labubu dolls, the latest craze to hit the U.S. Here is everything you need to know about the plush toys.
Q: What is a Labubu?
A: A Labubu is designer Kasing Lung’s best attempt at what a British person looks like.
Q: Why do they come in blind boxes?
A: To guarantee that you buy your kid the wrong one.
Q: Is Labubu part of a larger universe or a story?
A: It’s slide 52 of the 600-page “Pop Mart Shareholder Q3 Report.”
Q: Why are they wearing those weird little outfits?
A: Why are you wearing yours?
Q: Where can I get a Labubu?
A: Pop Mart, or the backpack of any teen girl small enough to knock down.
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