“Unveiling the Unexpected: How the National Beef Council’s Bold New Campaign Challenges Perceptions of Flavor and Satisfaction”

Have you ever wondered what it feels like to consume beef in the modern age? Well, brace yourself for the National Beef Council’s latest campaign, “You’re Supposed To Feel Like That.” Just when you thought beef couldn’t possibly become more controversial, this cheeky initiative invites you to embrace the beef-induced discomfort as a badge of honor. Featuring a lineup of celebrities looking positively distressed and indulging in juicy hamburgers, the ads remind us—through a delightfully twisted lens—that if you’re not feeling a bit queasy, you’re not eating enough. And I thought my taco binge was bad! With slogans like “Beef: It’s supposed to kill you,” this campaign may just redefine your relationship with your next steak dinner. Intrigued? I thought so! <a href="https://theonion.com/wp-content/uploads/2025/01/NationalBeefCouncilNIBIHAGRcopy.jpg”>LEARN MORE.

CENTENNIAL, CO—With a series of television ads that will run in all major media markets and feature dozens of bloated, wincing celebrities, industry trade group the National Beef Council debuted its new “You’re Supposed To Feel Like That” campaign on Friday. “If your stomach hurts and you feel sleepy, that just means the beef is working,” the Emmy-nominated actress Sydney Sweeney says in one of the ads before taking a large, sensual bite of a hamburger as words like “intestinal cramping,” “acne,” and “heart disease” appear on the screen. “Sure, you may need to sprint to the bathroom, but that’s the point. If you’re not doubled over, shaking, and sweating through your shirt, then you need to eat more beef. You should be able to feel the beef in your colon.” The National Beef Council has simultaneously launched billboard and glossy magazine ads that feature a row of coffins with the tagline “Beef: It’s supposed to kill you.”