Shock Move: MSNBC Ditches Iconic Name—What Is "MS NOW" Hiding?

So, MSNBC’s getting a makeover—bye-bye, sensible peacock logo and cozy corporate parentage, hello MS NOW! Yep, it’s the wild new acronym for “My Source News Opinion World.” Makes you wonder, if the network’s new identity is “NOW,” does that mean before we were all stuck in the past? My news tattoo is already sweating . There’s probably an existential crisis happening in a boardroom right now: can shedding the NBC feathers really make people forget they’re still yelling about the same stuff under a shinier, more opinion-packed banner? I mean, what are we—supposed to explain to our kids that Big News had a midlife crisis and got a nose ring? The spin-off from Comcast’s NBCUniversal is like when the friend who’s always borrowing your WiFi finally moves out, but leaves you the router password just in case. Rebrands like this practically beg one big question: can you really escape your roots, or just give them a punchier acronym? Curious (and maybe a smidge skeptical)? Buckle up—this saga includes peacock drama, alphabet soup, and a swirl of questionable corporate self-esteem. LEARN MORE

MSNBC will rebrand as MS NOW, an acronym for My Source News Opinion World, later this year, dropping the NBC name and peacock logo to establish a distinct identity following its spin-off from Comcast’s NBCUniversal. What do you think?

“How am I supposed to explain to my kids that MSNBC is no longer owned by the NBCUniversal News Group division of NBCUniversal, a subsidiary of Comcast?”

Jill Meerdink, Trophy Duster

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“No amount of rebranding will trick me into watching the news.”

Todd Holda, Boomerang Carver

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“Ah man, now I’ve gotta edit my tattoo.”

Logan Sapien, Textbook Shredder