You Won’t Believe These Shocking Marketing Secrets—A Woman’s Viral Series Exposes It All (10 Pics)
You ever wonder what sneaky little magic tricks brands pull off right under our noses? Well, buckle up, because Selena Wright, a Kiwi social media whiz, is pulling back the velvet curtain on the wild world of marketing — and trust me, it’s like watching an epic Mortal Kombat fight for your eyeballs! From Dunkin’ Donuts blasting coffee scents on Korean buses to J.K. Rowling dropping initials so boys might actually crack open her books (shock!), these aren’t your everyday ads; these are guerrilla tactics, clever stunts, and facepalm-worthy flops that somehow made brands millions or made us all go “Wait, what?!” Get ready to peek behind the polished displays and slick strategies to see just how deep the rabbit hole goes — and yes, it’s every bit as bonkers as you’d expect. Curious to dive into some jaw-dropping marketing secrets? LEARN MORE
We all know that brands and companies don’t quite play with their cards open. And while we can only suspect what happens behind their tightly shut doors, TikToker Selena Wright, @selenawrightcreative, has a lot to say on the matter. In fact, she has made a whole series of videos listing the craziest marketing facts that have amassed hundreds of thousands of views.
The social media manager from New Zealand covers anything marketing-related, from failures our fave brands can’t afford to make but they did to smart design strategies, smart trickeries, and clever product inventions.
Selena’s selection of facts reveals a whole new world of marketing we didn’t know, where every tiny detail has its purpose, and where brands fight in an ongoing Mortal Kombat to get our attention. Let’s read Bored Panda’s interview with the author of these videos right below!
@selenawrightcreative Who knew this?! #socialmediamanager #instagrammarketing #marketinghack
In 2012 Dunkin Donuts released a marketing campaign in Seoul, Korea where scent spray devices on buses would release the aroma of warm coffee when triggered by the sound of Dunkin Donuts radio jingle. The marketing campaign reached more than 350,000 people and sales by bus stops increased by 29%.
In 2008 Shreddies launched a marketing campaign launching their new “Diamond Shreddies”. The company was pretty open about the fact that this was basically a joke since they had just just rotated the image of the square Shreddies and it that it was more about getting people talking about Shreddies again. It seems pretty succesful as they got an 18% rise in sales.
Joanne Rowling, better known as J.K. Rowling, doesn’t have a middle name according to her birth certificate. The decision to use initials on her book covers was designed so it was more acceptable for the boys to read, who were less likely to read a book written by a women.
In 2009 Tropicana invested $35 million to change the packaging of their Orange Juice. Within 2 months their sales dropped by 20% and they lost significant market share. So they switched back to the old packaging. The failed marketing campaign cost them over $50 million!
Philadelphia cream cheese was invented in New York, and was never produced in Philadelphia. In the 1880s it was known as a marketing trick, because Philadelphia was known for high quality dairy products.
In 2011 Jell-O monitored the amount of smiley faces and frowny faces posted on Twitter. When the national average for smiley faces was below 51% Jell-O would release discount coupons for those who had recently tweeted frowny faces.
There’s a rumour that BlackBerry hired actresses to flirt with men in bars in order to push Blackberries on the public. Referred to as stealth marketing, so they would go to bars to get phone numbers and them to put their numbers in their Blackberries, trying to show off how cool they were.
