Why Are ESPN’s Late-Night Commercials Warning You About Prostate Cancer?

Ever find yourself up in the dead of night, ESPN droning in the background, only to be socked in the gut by a commercial telling you—you specifically, right now—that you’ve got prostate cancer? Seriously, what is it about watching dudes in slow-motion highlight reels past midnight that makes advertisers assume your prostate’s on its last legs? I mean, come on! It’s like, can’t a guy just watch some reruns of cornhole championships or documentary about the 1987 Chicago Bears without being treated like his urologist’s next patient? If you’re wondering whether you’re the only one who’s ever gotten hypochondria from a string of bleak pharmaceutical ads sandwiched between free throw attempts… trust me, you’re not alone . Breathe deep—relax that prostate—and dive into this ridiculously on-the-nose report that’ll have you questioning, well, maybe everything about late-night sports TV. LEARN MORE