Raya Unveils Mysterious “PR Relationship” Feature—What’s Really Going On?
Ever wonder what’d happen if dating apps stopped pretending and just straight-up admitted that sometimes love is best served with a dash of publicity? Oh, believe me, I’ve seen my fair share of “spontaneous” rom-com moments between celebrities who couldn’t pick each other out of a police lineup—so, Raya’s latest move makes me laugh and nod in equal measure . The velvet-rope dating app, darling of the Instagram set, just unveiled PR Relationship Mode, an option that says, “Why settle for romance when you could have a full-blown media circus?” Suddenly, it’s not about finding The One; it’s about finding The One that’ll get you mentioned on DeuxMoi and a bump in streaming numbers . My inner marketer tips her hat, because let’s face it—nothing boosts an album cycle or movie release like pretending you’re swapping spit with a TikTok mega-influencer at Catch LA . Swipe right for attention, left for obscurity… what’s not to love (or at least, hashtag)? LEARN MORE
LOS ANGELES—Empowering their users to be completely upfront about their intentions, officials for the dating app Raya announced Tuesday they were launching an all-new PR Relationship Mode. “Whether you’re looking for a 23-year-old model to serve as your latest beard or a fellow Hollywood A-lister to help you promote your new blockbuster, Raya’s PR Relationship Mode will help you acquire the paparazzi shots and People articles you’re looking for,” said CEO Daniel Gendelman, who shared that the app would allow up to six users to be logged on to the same account at the same time to ensure celebrities’ entire team could work to find someone compatible with their brand. “We understand that going out to dinner by yourself won’t grab attention on its own. But going out to dinner with a random TikToker who has over 1 million followers? That’s worth at least a week of Reddit discourse. Plus, when you’re ready to never talk to your fake lover ever again, Raya PR Relationship Mode makes it easy. Simply tap the ‘Album Cycle Over’ button.” At press time, Gendelman was sharing testimonies from happy customers including Ana de Armas.
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