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The new collaboration will include training apparel, footwear, and accessories for women
Image credits: kimkardashian
The new collection is a first for Nike, which hasn’t partnered with an outside company before to create a new brand, as per CNN.
Instead, the brand relied on acquisitions or tapping popular athletes like Michael Jordan for apparel.
According to the outlet, Nike reported an 8% drop in sales in its most recent quarter. After announcing its deal with SKIMS, shares rose nearly 3% in early trading.
“Time to have mom sign a non-compete,” one fan joked
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