“Chipotle’s Spicy Strategy: Conquering Its Namesake’s Homeland”
Ever pondered if Chipotle’s next big play is as bold as trying to sell sand to beachgoers? Believe it or not, they’re prepping to set up shop right in the culinary heartland, Mexico itself! Scheduled to unveil their first location early next year, this strategic move is chock-full of irony not unlike Hannibal setting up a spa in the Alps.
Imagine rolling into Mexico and expecting your Americanized-Mexican fare to not only survive but thrive. No easy challenge when your nearest competitors are wandering food trucks decked out in homemade guacamole and authentic salsas. Their response? Ambitious, says Mary North, a 73 year-old book inscriber, who rather dryly notes it “Makes sense, Mexican food is big down there.”
Now let me kick my feet up; Shawn Owen, a young man with a penchant for torrent deletion, believes this could be the ticket for him to finally give restaurant recommendations within Mexico:
“Great, I’ll finally be able to give restaurant recommendations in Mexico.”
On the flip side, TJ Poppleton, a seasoned stapler repairman, isn’t holding his breath for Chipotle’s success:
“I’m surprised they hadn’t tried to fail over there sooner.”
So, what’s the game plan? Is Chipotle trying to redefine authenticity, or is this just a flaunting test of culinary bravado? Only time will tell. Or, would it be better to say, time will burrito? Dig in for what could be a comedic drama of epic proportions.
Chipotle has announced plans to expand into Mexico, sharing that their first restaurant will open early next year. What do you think?
“Makes sense, Mexican food is big down there.”
Mary North, Book Inscriber
“Great, I’ll finally be able to give restaurant recommendations in Mexico.”
Shawn Owen, Torrent Deleter
“I’m surprised they hadn’t tried to fail over there sooner.”
TJ Poppleton, Stapler Repairman
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