Dead Man’s Victory: How Dennis Hof Secured a Political Seat from Beyond the Grave
The aforementioned blonde was, according to Hof, none other than Marilyn Monroe. And seeing her, he wrote, made it so that he could not resist a “glammed-up blonde” for the rest of his life. Hof adds that he would sleep with a brunette as well, so long as she was “hot.”
But he hadn’t originally planned to get into sex work. In fact, Hof’s first business venture was owning a handful of gas stations. He was young then, 22, with a wife named Shirley, a young daughter, and a baby on the way. Hof, who described himself as “a good husband,” had also been cheating on his wife with their landlord each month when she collected rent.
Then, in 1972, a woman from a local massage parlor worked out a deal with him. Her girls were having trouble getting to work due to a gas shortage, so if Hof could set aside some fuel for them at his gas stations, she said that Hof could make use of their services whenever he wanted with no charge.
Hof did so frequently. Soon he realized he that he “couldn’t get enough of [sex]” and that he’d “had fallen madly in love with prostitutes.”
As his business ventures continued to grow, Hof began spending more and more time at the Moonlite Ranch brothel in Mound House, Nevada. Because the county’s population was so small — less than 700,000 — the law allowed sex work, and Hof put the service to use. When he learned in the early 1990s that the Moonlite was up for sale, he bought it for $1 million.
HBOHof became famous thanks to the HBO series Cathouse, among other appearances.
“I wanted the girls to be independent, to set their own prices and make their own deals,” he wrote. “Over the years, I had created some of the best sales teams in the country. If I could teach a high-school dropout how to sell a time-share, surely I could teach a hooker how to sell herself.”
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