“Digital Backlash: How an Influencer’s Anti-Thinness Campaign Against Target Ignited a Firestorm of Controversy!”

“From a business perspective, it wouldn’t make sense to carry sizes that wouldn’t sell often,” said one user who described himself as “formerly obese.”

“People who make bad life decisions complaining about not being catered to are hilarious,” wrote another.

Despite the backlash, her video has received more than 130,000 likes, making it one of the most popular on the influencer’s page.

Retail managers explain that the issue is a natural result of supply and demand, and not an attempt to cater or discriminate a specific group of consumers based on their weight

Image credits: samyra

But how do retail stores determine the upper-size limit for clothing articles, and how do they know what quantity of each to order?

According to Ryan Hart, former Senior Inventory Planning Manager at Gap, stores use a variety of tools, including shelf solutions created by various enterprise software companies, to calculate how much specific clothing sizes sell over a period of time. 

Hart explains that size is just one of many factors that are considered when calculating the stock of a certain item, and other elements such as color and branding are also important.

Image credits: samyra

“[Victoria Secret’s] Pink sells smaller sizes more often, this is a fact. Why? Because younger women buy it and are usually smaller than older women,” he said.

The manager also pointed out that buying habits often go beyond the size of the clothing article.

“Skinny jeans sell more in XL than a straight fit pair sells in XL,” he stated.

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