“From Disasters to Duds: The Failed Products That Tanked Giants’ Fortunes”
ADVERTISEMENT
Despite All The Hype, The 1957 Ford Edsel Failed
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
September 4, 1957, was “E-Day.” Ford had spent the entire year promoting its new Edsel model, and they hyped up “E-Day” as its official release date. Although Ford made 18 versions of this car, they lost $250 million on the project. The Edsel stopped selling after two years.
ADVERTISEMENT
What went wrong? For one, the Edsel was far more expensive than the average Ford. The price tag ranged between $2,500 and $3,800. Many people didn’t like the look of the car, either.
Post Comment