“From Disasters to Duds: The Failed Products That Tanked Giants’ Fortunes”
Although the Arch Deluxe wasn’t popular, it remained on the menu from 1996 to 2000. Later, McDonald’s used some of the product’s research to produce successful salads.
New Coke: When Coke Tried To Change Its Recipe
In 1985, Coca-Cola tried to change its entire formula. The new product was unofficially called New Coke, and it performed well in a nationwide taste test. Despite spending $4 million on testing, Coca-Cola still lost money on this product.
New Coke was a desperate attempt to revitalize the company. By 1985, Coca-Cola had already been struggling in the soda market. After three months of negative reviews and phone calls, Coca-Cola removed New Coke from the shelves.
Google+
In 2011, Google launched a social network to compete with Facebook and Twitter. Google+ was promoted on YouTube, and millions of users signed up within the first year. However, few people were actively using it.
Google+ had a borderline destructive user interface. The website had a strict real-name policy; users with pseudonyms were often kicked out of their Gmail accounts. Companies that created profiles were banned. Although Google tried to save the platform, Google+ shut down in 2015.
Cosmopolitan Magazine’s Yogurt Selection
Cosmopolitan magazine has published monthly issues since 1886. But in 1999, the company decided to dip its toes into the dairy industry. Why? No one knows. They released a line of yogurt called Cosmo Yogurts.
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