“From Disasters to Duds: The Failed Products That Tanked Giants’ Fortunes”

Coors Sparkling Water

In 1990, Coors Brewing Company released its first-ever non-alcoholic drink. Coors Rocky Mountain Sparkling Water was intended to compete in the growing bottled water market. However, the company kept the Coors logo on the front, which made customers wonder if it was really water.

Along with original sparkling water, the product came in lemon-lime and cherry flavors. Although some customers loved it, sales declined and Coors Rocky Mountain Sparkling Water is no longer available.

Harley-Davidson Perfume

Many customers don’t expect a motorcycle company to release perfume, but that’s what Harley-Davidson did in 1994. The company created a “Hot Road” line of perfumes and colognes with scents such as apple, bergamot, lavender, and cinnamon.

Harley-Davidson’s perfumes and colognes only lasted a few years. In 2005, they tried again when they made the perfume Black Fire. However, both of these marketing stunts failed. Harley-Davidson has also attempted other cosmetics such as aftershave, which flopped.

Why Segways Didn’t Sell

In 2001, inventor Dean Kamen launched the Segway. The two-wheel vehicle helped people ride around safely and efficiently. The problem? The Segway FT cost $3,000. It was far more than anyone expected to pay.