“From Meme to Moment: The Surprising Journey of the ‘Bored Club Girl’ Seven Years Later!”
We’ve all been there—sitting at a bar, pretending to listen while our date passionately explains why their favorite flavor of ice cream is superior, and we’re just mentally crafting our escape plan. Enter the ‘bored club girl’ meme, that hilariously relatable snapshot taken at Milk nightclub in Edinburgh, where a young woman seems lost in thought while a friend waxes poetic in her ear. It became a viral sensation back in 2018, representing that all-too-frequent moment of utter disinterest in group chats and long-winded explanations that seem to go nowhere. But guess what? The meme’s star, Lucia Gorman, has resurfaced! Now, at 24, she’s teamed up with Samsung to recreate that iconic moment and share her thoughts on the digital age’s obsession with picture-perfect moments. Want to dig deeper into this cultural phenomenon? LEARN MORE.
It’s the meme which all of us have been able to relate to at some point in our lives.
Taken from a club night at Milk Edinburgh, the image shows young woman staring off into space in a nightclub, while a likely inebriated friend or potential romantic partner waxes lyrical into her ear about something, which she is very clearly not interested in.
That’s right, we are talking about the ‘bored club girl’ meme, which seemed to be everywhere on social media back in 2018.
Also referred to as ‘guy explaining’ or ‘mansplaining’ meme, the image was used as a way to express disinterest in a one-way conversation and become the worst fear of every person on a first date or looking to flirt with someone in a club.
Take a look at the image below to refresh your memory.
One example of the meme which went viral over the years (X)
And another (X)
Seven years on from the meme and it’s star Lucia Gorman, now 24, has decided to recreate the moment which made her an integral part of our collective digital history as part of a partnership with Samsung. Lucia’s collaboration with the smartphone company sees her using the Galaxy A56 5G’s Best Face technology to highlight common face fails and how AI can create the perfect group shots by replacing blinking eyes or awkward faces.
Speaking about the image in a recent interview with JOE, Lucia said that she actually struggles to recreate the facial expression she’s pulling in the image nowadays.
“While it looks really staged, it was completely not and I was so off guard that I don’t even know how to do that face like people do.”
Her recreation of various famous memes is part of a collaboration with Samsung (SWNS)
“I find it quite hard to do the like moody, grumpy, uninterested expressions,” she continued.
“But maybe I should just get Patrick [the man in the image] back in my ear again and we can try to recreate it.”
Lucia wasn’t too fazed about going viral at the time either, telling BBC Newsbeat back in 2018: “It’s all pretty funny to be honest.”
Meanwhile her mate Patrick found the experience a little more bizarre, saying: “You obviously can’t hear people in these places so you speak to them like that all the time.
“I probably wouldn’t have worn that shirt if I’d known I was going viral.”
Lucia created the new images in collaboration with Samsung to accompany research about smartphone usage amongst younger generations.
Lucia’s recreation of the iconic meme (SWNS)
According to the research, Gen Z will snap around 1,100 photos a year and spend an average of 468 minutes per year editing their pictures.
And this is after they’ve taken eight attempts to get a shot they’re happy enough to post on social media in the first place.
Common edits on snaps include getting rid of unwanted people in the background (24 per cent) removing red-eye or glare from glasses (23 per cent) and get rid of people blinking or chewing (16 per cent).
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