“Is Brain Rot Finally Over? Discover the Three Surprising Trends That Could Change Everything!”
Image credits: freepik (not the actual photo)
Image credits: eugbrandstrat
You can watch the full video here
@eugbrandstrat Have we passed peak brain rot? Today: 3 signs I’m observing that we are heading into a post-brain rot era, due to a confluence of shifting societal attitudes about our relationship with tech, the further advance of AI into content, and short-form burnout driving a need for more diverse and interesting forms of content. #marketing #brandstrategy #marketingstrategy #brandmarketing ♬ original sound – eugbrandstrat
First, a few definitions
Image credits: EyeEm / freepik (not the actual photo)
First and foremost, if you are unaware what “brain rot” refers to, congratulations! This is sort of like winning a cognitive lottery. In short, there is (or was, according to Eugene Healey) a growing trend in short form content that was low effort, low value and, often, mentally tiring. While it can be hard to pinpoint exactly what makes something “brain rot” versus just simple, it tends to have little to no intellection value, has repetitive music or sounds and are often linked to a current trend in Gen Z or Gen A slang.
Now, low-quality content has been around a lot longer than TikTok or its competitors, so it begs the question, why is “brain rot” as a concept only being so widely discussed now. It was named the Oxford Word of the Year in 2024, which is certainly going to be a fun fact in trivia competitions for the next few decades.
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