“Kim Kardashian’s Latest Stunt Backfires: Fans React to Shocking Bikini Blow-Up Doll in Times Square!”
SKIMS described the collection as the “passport to a s*xy getaway wardrobe.”
Image credits: kimkardashian
In the lead-up to the March 6 launch, the 60-foot blow-up figure was placed in Times Square, leaving commuters wide-eyed on the street.
“SKIMS Swim takes over Times Square,” the shapewear and clothing brand wrote on Instagram.
The massive swimsuit spectacle sparked mixed reactions, with some calling Kardashian “obnoxious,” while others called her a “Marketing Goat.”
The reality TV star’s SKIMS brand took over Times Square ahead of a new collection launch
Image credits: Skims
“Everyone on the marketing team deserves a raise!” said one fan.
“Can this be in the thanksgiving day parade this year?” another asked.
Other comments took a different tone, saying it was “Violating [a] public place.”
“This so beyond weird,” one commenter said, while another wrote, “This is so repulsive.”
“How is this great marketing?” one questioned. “Seems desperate!? & a complete eye sore”
Image credits: Skims
“Tacky AF, tone deaf, ego centric. Maybe the worst product campaign launch ever,” a person said about the supersized woman sprawling across the street.
Another quipped, “It looks embarrassed to be there.”
“Such an unrealistic representation of a women’s [sic] body,” one said.
“To whomever at the city council who approved this: are you ok?”
Another said, “I love skims and this is so awful.”
Image credits: kimkardashian
Some pointed out that it was not an appropriate figure to have in an area frequented by numerous commuters and tourists.
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