Man’s £117,000 Tattoo Obsession Sparks Shocking Reactions — Now He Wishes He Could Undo It All

Man's £117,000 Tattoo Obsession Sparks Shocking Reactions — Now He Wishes He Could Undo It All

Ever wonder what happens when you mix a £117,000 tattoo obsession with a face famously known for loving fish and rice cakes? Meet Danny Andrews — a former bodybuilder who once rigidly stuck to the dullest diet imaginable but later traded his fish and rice cakes for ink and a whole lot of regret. Over 15 years, this guy’s skin turned into a living gallery of celebrity portraits—from David Attenborough to Albert Einstein—that, hilariously enough, keep getting mistaken for completely different (and often offbeat) characters. Imagine spending the price of a house on tattoos, only to have strangers confuse your prized Albert Einstein ink for someone far less inspiring. Ouch, right? Danny’s story is a wild ride through meme fame, obsessive artistry, and the bittersweet truth about what it means to wear your passions—literally—on your sleeve. Curious to see the tats that launched a thousand online debates? LEARN MORE.

The man who gained internet fame for being a big fan of fish and rice cakes spent more than £100k on tattoos and now regrets them.

As a former bodybuilder who abided by an extremely dull diet to stay in great shape, Danny Andrews has always cared about his appearance.

But after adorning his skin in inkings of various famous figures over the last 15 years, his confidence has now taken something of a hit – as he’s constantly ‘trolled’ about his tattoos.

The 35-year-old explained that although he can appreciate the artwork, others aren’t so complimentary about the portraits.

Which is quite the kick in the teeth, seen as though he claims to have spent a ‘house-worth’ of cash on his tattoos over a period of more than a decade.

Danny told how people regularly mistake his tattoo tributes to stars such as national treasure David Attenborough and the father of modern physics, Albert Einstein, for Donald Trump and convicted rapist Josef Fritzl.

Take a look at this:

As I’m sure you can appreciate, this is the last thing you want to hear about your inkings after you have shelled out a whopping £117,000 on them.

For those who somehow are unaware of the iconic ‘fish and a rice cake’ meme, Danny accidentally became an internet sensation after his appearance on the BBC Three documentary Baby Faced Bodybuilders in 2007.

He was 16-years-old and preparing to compete in the Mr Cumbria bodybuilding competition at the time, seeing him stick to a strict diet of fish and rice cakes to ensure he stayed trim.

Since then, he’s opened his own barber shop and has got loads of tattoos done, with each body part taking on a different theme.

For example, the inkings on his left leg are all related to TV and film, while his right leg features figures from Greek mythology.

Danny Andrews, 35, said the celebrity portraits on his skin are routinely mistaken for the wrong people (Kennedy News and Media)

Danny Andrews, 35, said the celebrity portraits on his skin are routinely mistaken for the wrong people (Kennedy News and Media)

In a nod to the foods that skyrocketed him to online fame, Danny also has a tattoo on his leg of himself…next to a fish and a rice cake.

But it’s his arm and chest inkings that leave people scratching their heads.

Danny explained that people often mistake the portrait he has of Game of Thrones character Tyrion Lannister, played by Peter Dinklage, for Deal or No Deal star Noel Edmonds.

But that’s not the worst of it – as folks also wrongly presume that his inking of Thomas Edison is Vladimir Putin, too.

“They may not be to everybody’s taste but they’re done very well,” Danny, from Preston, Lancashire, said of his tatts. “My tattoo of Tyrion from Game of Thrones is the one that gets people really mad.

He has a tattoo tribute to his iconic line (Kennedy News and Media)

He has a tattoo tribute to his iconic line (Kennedy News and Media)

“People don’t know who it is, they genuinely mistake him for Noel Edmonds from Deal or No Deal. It happens quite a lot online, I just have a laugh with it.”

He explained he was once accused of being ‘MAGA’ after a video of his went viral online and reached the US audience, as tons of people thought his inking of Attenborough was of President Trump.

“I don’t like Donald Trump, but they genuinely thought it was him,” Danny said. “Other people were arguing and saying it was Boris Johnson. I’ve had people think my Thomas Edison tattoo was Putin or Gary Neville.

“People have mistaken my Einstein tattoo and now I can’t unsee it. Looking down at it now I can see [Josef] Fritzl looking back at me.”

People often reckon his inking of Peter Dinklage's Game of Thrones character for Noel Edmonds (Kennedy News and Media)

People often reckon his inking of Peter Dinklage’s Game of Thrones character for Noel Edmonds (Kennedy News and Media)

Danny claims he’s forked out £117,000 in total on his inkings – which is a high price to pay, considering he’s now been subjected to online ridicule for them.

He continued: “I do get trolled a lot for them [my tattoos] people say, ‘Why would you get other people’s faces tattooed on you?’ It’s been a 15-year journey.

“I’ve had them done once and then I’ve had them redone. I’ve spent an absolute fortune because I’ve got OCD about them.

“If you ChatGPT the average tattoo session, it’s £650 a month for the last 15 years, I’ve got a house on me – it’s a lot of money.

Danny says his David Attenborough tattoo is often mistaken for an inking of Donald Trump or Boris Johnson (Kennedy News and Media)

Danny says his David Attenborough tattoo is often mistaken for an inking of Donald Trump or Boris Johnson (Kennedy News and Media)

“I don’t think I’ll ever be happy with them but I do like them,” Danny said. “If I could do my time again I probably wouldn’t have any, because it’s cost me an absolute fortune.”

Almost 20 years on since Danny was thrust into the limelight, he’s still working out – but he revealed he has now put his fish and a rice cake diet to bed.

Danny said: “I was Britain’s first ever meme, the ‘fish and a rice cake’ guy, 20 years later people still share it.

“Memes come and go nowadays…it does the rounds every year and goes viral again like it has done for the past 20 years, it’s engrained in British culture.

“It’s 2026, I’ve now moved on from fish and rice cakes.”

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