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That’s why it’s important that function and form work together. When products aren’t easy to use or functionality is sacrificed for aesthetics, users can lose patience, and companies can say goodbye to returning customers.
Another reason why product designers shouldn’t rely only on aesthetics is its subjective nature. Beauty is personal to each individual’s culture and demographic. So color schemes, fonts, and symbols can be evaluated differently depending on the user’s experiences and background. A Korean person might find a bright red interface inviting, while someone from the US might find it too loud and distracting.
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So how can creators achieve the balance between function and aesthetics? Experienced product manager and innovator Chris Kalaboukis recommends starting with the user. “Understand their needs, preferences, and behaviors. This ensures that both the aesthetic and functional design cater to the end-user.”
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After the designer has thought about their audience, it’s important to continually refine the product based on user feedback, which ensures a balance between form and function. A few other strategies that can help balance form and function are collaboration with other disciplines (e.g., engineers, marketers) and technology usage. All of these can improve the product while maintaining a sleek look.
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