Nutella’s First New Flavor in 60 Years Is Here — But It’s Nothing Like You’d Expect
Nutella has been the star of breakfast and snack tables worldwide for decades—but what if it could do more than just flirt with hazelnuts? Imagine mixing that velvety cocoa spread with a bold peanut kick. Dreamy? Yep, and it’s about to become reality. After six decades of reigning solo, Nutella is making a smashing comeback with a peanut-forward twist, promising to shake up the pantry in spring 2026. Seriously, who knew something so familiar could sneak up and surprise us like that? Is this the beginning of a nutty revolution or just a clever marketing jazz hands move? Either way, I’m ready to smear it on just about everything.
Nutella is enjoyed around the world, and fans in the U.S. will soon have a new reason to celebrate its hazelnut-y goodness. A peanut-forward version of the spread is coming to stores nationwide.
According to Food & Wine, the North American branch of Ferrero, the Italian parent company behind Nutella, revealed the news on May 9. Ferrero describes Nutella Peanut as a combination of the classic cocoa hazelnut spread and roasted peanuts, giving consumers “the best of both worlds.” It will be the first new Nutella product in 60 years when it hits shelves in spring 2026. Prior to that, it will be showcased as part of the Sweets & Snacks Expo 2025, where companies reveal their tasty innovations to industry insiders.
Nutella is classified as a dessert topping, according to its website, though Ferrero did try to switch its label to a sweet spread (e.g., jam, honey, etc.) in 2016. The category change would have cut the product’s serving size and calorie count in half, possibly making it more appealing to health-conscious consumers.
