“Unlock Nostalgia: 50 Hilarious ’90s Memes That Will Transport You Back in Time!”
#1
Image credits: Back To The 90s
Brooke Sellas is a digital marketer and the author of Conversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Social-Led Customer Care. We chatted with Brooke about why the ’90s are having such a revival at the moment and how marketers harness the power of nostalgia.
“Nostalgia is a profoundly powerful tool in consumer behavior,” Brooke explains. “It taps into our emotions, memories, and the yearning for a simpler, happier past. When we encounter something nostalgic, our brain releases dopamine, creating a sense of joy and comfort.”
#2
Image credits: Back To The 90s
#3
Image credits: Back To The 90s
People are emotional beings, so an emotional connection influences what we buy. We’re more likely to choose products that evoke fond memories, Brooke explains. Because nostalgia is so personal for people, it can be incredibly effective in social media marketing.
“By incorporating elements from the past, such as retro imagery, classic themes, or references to beloved cultural icons, brands can create a strong emotional bond with their audience,” Sellas goes on. “This connection not only increases engagement but also fosters brand loyalty and advocacy.”
#4
Image credits: Back To The 90s
#5
Image credits: Back To The 90s
#6
Image credits: Back To The 90s
“Nostalgia marketing works particularly well because it resonates on a deeply personal level,” she notes. “It brings back positive memories, making consumers feel good about the brand that helped them relive those moments.”
