“Unlock Nostalgia: 50 Hilarious ’90s Memes That Will Transport You Back in Time!”
“For instance, a brand might post throwback photos or use vintage design elements in their campaigns. This approach can lead to higher shares, likes, and comments, as people love to reminisce and share their own experiences.”
#7
Image credits: Back To The 90s
#8
Image credits: Back To The 90s
#9
Image credits: Back To The 90s
People crave seeing references to their childhood in ads. When Macaulay Culkin did the Home Alone parody for a Google Assistant ad in 2018, the Internet almost went crazy. “’90s nostalgia has been a goldmine for marketers in recent years, as it taps into the fond memories of a generation that experienced the era firsthand,” Brooke says.
#10
Image credits: Back To The 90s
#11
Image credits: Back To The 90s
#12
Image credits: Back To The 90s
We asked her what her favorite ad campaigns harnessing the power of the ’90s have been in recent years, and she shared three: the Tamagotchi revival, the comeback of Nickelodeon’s ‘The Splat’ programming block, and the Mean Girls musical (which, technically, isn’t the nineties, but it capitalizes on millennial nostalgia).
#13
Image credits: Back To The 90s
#14
Image credits: Back To The 90s
#15
Image credits: Back To The 90s
“The return of Tamagotchi, the digital pet from the ’90s, was met with great enthusiasm,” Brooke recalls. “Bandai America re-released the original Tamagotchi in its classic form, appealing to both new users and those who enjoyed it as kids. Their marketing included retro packaging and commercials, playing on the nostalgia factor.”
