“Unlock the Laughter: Discover the 60 Hilarious Memes That Keep 3.7 Million Fans Coming Back for More!”
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When people see the Duolingo bird doing its shenanigans on TikTok, they feel like the brand itself is more interesting. “Memes provide a sense of personality and can make a brand feel more approachable,” Lindsey Gamble tells us. “Which is key in today’s social media world, where personality and connection are so important.”
Using memes can also be very efficient. “Scrappy brands, in particular, don’t need to invest a lot of time and effort into creating meme content,” he points out. “Memes are typically designed to be simple and unpolished, which makes them easier to produce compared to new, original content.”
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That’s why we might see small social media teams incorporate memes into their strategies more often. “Even if a brand tweaks the caption or customizes a meme slightly, it’s still far easier and quicker to share than creating entirely new content.”
And, of course, it’s also about the insane shareability aspect of memes that make them so effective. “With platforms like Instagram focusing more on shareable content (content shared via direct messages) memes, which are often shared, [it] can increase the chances that a brand is seen,” the social media expert says.
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When it comes to examples, Gamble name-drops Netflix and Chipotle. “Unlike other brands that might rely on external memes or third-party content, Netflix creates and shares memes directly related to its own shows and movies,” he explains. “This approach strikes a balance between sharing fun, playful content and directly promoting its programming. Whether viewers have seen the show or movie, the memes are relevant and engaging.”
