“Unlock the Laughter: Discover the 60 Hilarious Memes That Keep 3.7 Million Fans Coming Back for More!”
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Another great example, according to Gamble, is Chipotle. The fast-food chain drops memes after every other post on Instagram. “Chipotle takes existing meme formats and makes them its own, like with the ‘Starter Pack’ and the ‘Guy Looking Back’ meme.”
“These are both memes that most people familiar with online content will recognize. They work well because Chipotle adds its own twist, making the meme feel refreshed and relevant, even if viewers have seen the original version before,” Gamble tells us.
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However, when using memes, brands and companies need to be aware that some memes might not have the longevity of others. “Timing is critical when it comes to memes,” Gamble agrees.
“Memes tend to have a short shelf-life, so brands need to respond quickly to capitalize on a trending meme. Delays in posting, often caused by internal processes or legal reviews, can result in missing the moment.” He also says it’s possible to overdo it: “It’s okay for a brand not to jump on every meme.”
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But how do brands determine which memes work for their audience and which don’t? Gamble says “social listening” helps, where brands gauge what kind of content their audiences are sharing and talking about. “Partnering with meme creators can also be a smart move for brands,” he adds.
