“Unpacking the $1 Million Golden Globe Gift Bags: A Controversial Glimpse into Celebrity Excess That Has Left the Internet Outraged!”
Image credits: Maison Devins
The presents, contrary to popular belief, function effectively as an invitation to make a business deal with one, or a group of, celebrities.
According to insiders, it’s a fiercely competitive and costly process for the brands involved. To be the “official” gifting suite, a company must pay for the exclusive rights to provide gift bags to all nominees and presenters.
This privilege comes with a steep price as companies compete for the chance to have their products featured at such a prestigious event.
Celebrities then head to what’s known as a “gift suite,” in which they are expected to take photos with items of their choice.
Contents of the bag are expected to set trends for the year, increasing the desirability of high-end, exclusive products and experiences
Image credits: Dr. Simon Ourian
Brands pay large sums not only for the opportunity to have their products included but also for the exposure that comes with press releases announcing the value and contents of the gift bags.
Limiting the availability of specific items is also a strategic choice that allows the event to effectively quadruple the amount of participating vendors, skyrocketing the overall value of the “gift bag” in the process.
Items are also carefully selected to increase the desirability of certain items for the public at large. The emphasis on high-end travel, wellness, and beauty experiences is not coincidental, reflecting a post-pandemic focus on “experiences” rather than material goods.
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