“Unprecedented Magic: How Onyx Storm is Captivating Readers and Transforming Bookstores Like Never Before!”
Get ready to buckle up, fantasy fans, because the much-anticipated third installment of Rebecca Yarros’s Empyrean series, Onyx Storm, has hit the shelves! Released this past Tuesday, Jan. 21, it’s already igniting a frenzy reminiscent of the magical fervor seen during the Harry Potter era. Seriously, have you ever seen fans camping out just to snag a special edition of a book at Target? I mean, what’s the deal with all this excitement? It seems like we’ve stumbled upon a nostalgic phenomenon where readers are not just buying books, but are diving headfirst into immersive midnight release parties, dressing up in their favorite character costumes, and exchanging dragon-themed friendship bracelets! This is all about more than just a book—it’s about community, adventure, and escapism. Curious about the celebration and the impact of this release? Check it out as we unwrap the magical atmosphere surrounding this latest literary sensation! **LEARN MORE.**
The stunning world of magic, dragons, swoon-worthy romances, and unforgettable characters is back as Onyx Storm hit shelves this past Tuesday — and fans can’t contain their excitement any longer.
Known as the highly-anticipated third novel in Rebecca Yarros’s Empyrean series, more than a year after its predecessor Iron Flame, the newly released fantasy book seems to be eliciting a sense of nostalgia as it mirrors the hype that always surrounded classics such as Harry Potter.
From die-hard US fans staying up until 3am to snag a copy of an exclusive special edition from Target, to those who even took a day off work to snuggle with their Kindle and dive back into their safe space, January 21 became so much more than just a release date for many people.
Onyx Storm, the highly-anticipated third book in the Empyrean series, released this Tuesday, January 21
Image credits: Katie Marie Seniors / elleusa
“This level of fan devotion hasn’t been seen since the days of Harry Potter,” said Rebekah West, the editorial director of the Little, Brown’s Piaktus imprint, to the Telegraph.
And although Yarros was only able to attend a bustling midnight release party held in Los Angeles, thousands of other events were held all across North America.
One fan, Mollie Short, shared how her experience went when she attended a party at Waterstones in Trafalgar Square, London.
Image credits: Rebecca Yarros
1. It’s in your hands now.
2. Thank you for sharing this incredible experience with me.
3. Enjoy the ride. 🖤#onyxstorm #fourthwing #empyrean pic.twitter.com/Lf46ZPwE7J— Rebecca Yarros (@authorRyarros) January 22, 2025
“We got given goody bags and there were people dressed up as characters, and then there was a quiz that everyone played,” she recalled.
“The night went pretty quickly, and then we all queued up ready for the midnight release. It was nice being in a room surrounded with people that actually understand what I’m talking about.”
According to USA Today, many venues contained Glambot photo experiences, local artists giving out temporary tattoos, as well as tables set for dragon-themed friendship bracelets.
And fans, undoubtedly, showed up, as they entered the event in leather outfits, braids, and the occasional dragon onesie — all huge pillars in the best-selling series.
Midnight release parties were held in various locations all over the US and Canada
Image credits: mollie.short
This kind of excitement over a book is a welcome departure from what has been seen as the new “normal” following the rise in technology.
As teenagers buried their noses in screens instead of pages, the mid-2000s was a slow time for lovers of literature as data showed an alarming decline in reading rates.
But, as The Week puts it, Gen Z seems to be bringing its popularity back.
Image credits: mollie.short
@mollie.short The best night ⚡️ @Jen @Hannah Mears @Rebecca Yarros @Waterstones #fyp #foryou #onyxstorm #waterstones ♬ Luminary – Joel Sunny
Young adults are back into the world of reading! And ironically enough, it’s thanks to the same thing that turned them away in the first place: technology.
When the COVID-19 pandemic hit and TikTok skyrocketed in popularity, a specific corner of the social media app, named BookTok, captured the attention of many users.
Short videos — perfect for the attention span of Gen Z — would appear on people’s feeds, discussing and recommending their favourite books by giving brief summaries and recapping the tropes included.
And fantasy, in particular, is a central focus of readers now.
Friendship bracelets, Glambots, and temporary tattoos were all part of the celebrations
Image credits: Barnes & Noble Coronado
“What I like about the books is that it’s an escape,” Mollie shared. “It’s about magic powers, fantasy, not your everyday kind of thing.”
But an everyday kind of thing Yarros wanted to highlight in her books, despite the fantastical world, was the importance of inclusivity.
