“Unprecedented Magic: How Onyx Storm is Captivating Readers and Transforming Bookstores Like Never Before!”
Midnight release parties were held in various locations all over the US and Canada
Image credits: mollie.short
This kind of excitement over a book is a welcome departure from what has been seen as the new “normal” following the rise in technology.
As teenagers buried their noses in screens instead of pages, the mid-2000s was a slow time for lovers of literature as data showed an alarming decline in reading rates.
But, as The Week puts it, Gen Z seems to be bringing its popularity back.
Image credits: mollie.short
@mollie.short The best night ⚡️ @Jen @Hannah Mears @Rebecca Yarros @Waterstones #fyp #foryou #onyxstorm #waterstones ♬ Luminary – Joel Sunny
Young adults are back into the world of reading! And ironically enough, it’s thanks to the same thing that turned them away in the first place: technology.
When the COVID-19 pandemic hit and TikTok skyrocketed in popularity, a specific corner of the social media app, named BookTok, captured the attention of many users.
Short videos — perfect for the attention span of Gen Z — would appear on people’s feeds, discussing and recommending their favourite books by giving brief summaries and recapping the tropes included.
And fantasy, in particular, is a central focus of readers now.
Friendship bracelets, Glambots, and temporary tattoos were all part of the celebrations
Image credits: Barnes & Noble Coronado
“What I like about the books is that it’s an escape,” Mollie shared. “It’s about magic powers, fantasy, not your everyday kind of thing.”
Post Comment