“Unveiling the Secrets Behind Taylor Swift’s Rise to Become Music’s Wealthiest Icon!”
Image credits: @taylorswift
Swift’s massive success was recently capped off when she was named IFPI’s Global Recording Artist of the Year 2024 for the third consecutive year. She made history as the first artist to scoop up the award for the fifth time (per IFPI).
“This has been a huge year for Taylor,” Victoria Oakley, CEO of IFPI, stated. “It has been incredible to see the extent to which fans all over the world are connecting with her superb catalog of music.”
The coveted award is calculated based on the artist’s global sales across streaming, download, and physical music formats throughout the calendar year.
Swift’s record-breaking Eras Tour, which wrapped up on December 8, 2024, was the highest-grossing tour of all time. It amassed an eye-popping $2 billion across 149 shows that spanned five continents over 21 months (per Investopedia).
The two-year stadium tour also became the first to hit the $1 billion mark, surpassing Elton John’s five-year farewell tour, which grossed nearly $940 million in the summer of 2023. Swifties are reported to have spent an average of $1,300 on tickets, food, travel, and accommodation during the legendary tour.
Image credits: John Shearer/TAS24/Getty Images
The breakthrough artist is also a savvy entrepreneur at heart. “In addition to being a generational talent, Taylor Swift is a great economist,” praised Carolyn Sloane, a labor economist at the University of Chicago. “Taylor has great ideas, is able to scale her ideas and seems to be pretty risk-seeking.”
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