“‘Wicked’ Fans Outraged as Movie Theater Enforces Controversial Rule Before Screening—Find Out What Happened!”

"‘Wicked’ Fans Outraged as Movie Theater Enforces Controversial Rule Before Screening—Find Out What Happened!"
  • Safety Advocate: Supports AMC’s face paint ban as necessary for public safety post-2012 shooting.
  • Traditionalist: Believes costumes distract from cinematic experience, supporting theatre rules.
  • Jon M. Chu’s highly anticipated adaptation of the well-known Broadway musical hit the big screen just last weekend, and people have been documenting reaction videos and movie vlogs to post on social media.

    A few of these clips have gone viral as social media users label AMC Theatres’ new Wicked regulation a “dumb” addition.

    “This is the dumbest rule I’ve ever heard,” complained a TikToker. “Apparently AMC won’t let you put face paint on, so they’re gonna make me wash it off in the bathroom — whatever.”

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    Image credits: celineserrano84

    Similarly, the company’s website states, “[Face] paint, helmets, masks (except for standard face masks used explicitly for health and safety concerns), or anything that covers the face are prohibited.”

    Although some locations seem to be a bit more lenient about this.

    Someone on social media posted a video, saying, “Can’t relate to being kicked out of the theatre. Mine let me in with all of this” as the clip showed them in a complete head-to-toe costume of Elphaba. “[They] even took pics of me.”

    Others on social media have defended the theater, saying the rule has been clear from the start in response to a previous incident

    Image credits: celineserrano84

    A few comments under these videos argued these mandates were well-known and in place long before the movie’s release, following what is known as “The Dark Knight Incident.”

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