$20,000 Mystery: Who Stole PBR’s Missing Beer?

$20,000 Mystery: Who Stole PBR’s Missing Beer?

You ever wake up and wonder where you left your keys—only to realize you’ve misplaced 1,602 cases of Pabst Blue Ribbon and Old Milwaukee instead? Well, someone at Pabst Brewing Co. did, and now there’s a $20,000 bounty on the trail of the world’s most questionable beverage heist. Honestly, the only thing that disappears faster than a case of PBR at a dive bar on karaoke night is probably Google’s definition of “helpful content” after an algorithm update . Is it a crime or a public service? Is this the work of a cunning mastermind, or just someone desperate to build the world’s longest aluminum can pyramid? Either way, it sure makes you think—what would you do for ten grand and a truckful of lukewarm lager? Let’s crack open this caper together, because sometimes SEO isn’t the wildest chase I’m on . LEARN MORE

The CEO of Pabst Brewing Co. put up a $20,000 reward to anyone who could provide information that leads to the recovery of 1,602 missing cases of Pabst Blue Ribbon and non-alcoholic Old Milwaukee beers. What do you think?

“Sorry, that PBR’s long since been spat out.”

Karl Sturgis, Drawer Installer


“Make it $40K, or these beers are getting shotgunned.”

Dom Gilberti, Bait Packager


“Has anyone seen a really twee bandit around here?”

Rosa Fernandez, Chess Announcer

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