Skims Cofounder’s Shocking Response to $148 Advent Calendar Sparks Outrage—What She Said Next Will Surprise You
So, Kim Kardashian’s SKIMS just dropped an Accessories Advent Calendar priced at $148, and guess what? Instead of festive delight, it stirred up a snowstorm of outrage. Consumers cracked it open expecting holiday magic but got tiny trinkets that barely jingled a tune worth that price. If you thought an advent calendar was supposed to bring joy, not a punchline, well, you’re not alone. The internet erupted with sarcastic remixes of the calendar—because nothing says holiday spirit like a full-on roast. And now, when the SKIMS co-founder Emma Grede attempts to smooth things over, her “I don’t worry about haters” shrug feels more like salt in the wound than a soothing balm. What happens when luxury brands treat customers like disposable cash cows? Let’s unpack this holiday fiasco.
Early November, Kim Kardashian faced fierce criticism after customers exposed what they found inside her brand SKIMS’s $148 Accessories Advent Calendar.
Shoppers who expected a collection of special holiday gifts questioned whether the small accessories justified the price.
The backlash soon spread across social media, with people mocking the product and sharing their own sarcastic versions of the calendar.
Highlights
- SKIMS faced backlash after customers shared unboxing videos of its $148 Accessories Advent Calendar.
- The brand reportedly offered customers a full refund or $150 in store credit.
- Cofounder Emma Grede appeared to dismiss the criticism by saying she didn’t worry about “haters.”
Now, SKIMS co-founder Emma Grede has addressed the criticism, but her response has seemingly rubbed salt in the wound of many customers.
“This is how the rich see us. We’re disposable cash cows,” said one commenter.
SKIMS’s attempt at damage control over their calendar backfired among customers
One viral TikTok video showed a customer opening every compartment and revealing the contents.
“What is this? A b*a strap made into a hair tie?” she asked while examining one of the accessories.
She also sarcastically reacted to another compartment, saying, “Perfect. More SKIMS bobby pins. The red ones. I wanted that so bad.”
“And it better be made of gold,” she joked.
Instead, she found another small accessory, a furry mirror keychain.
“$150 is wild for maybe $20 worth of stuff,” wrote one netizen.
After netizens brutally slammed the calendar, SKIMS offered customers refunds or in-store credit
The email also apologized for not meeting customers’ expectations. It reportedly acknowledged that the team behind the product had “fallen short.”
The offer surprised some shoppers, particularly because the company appeared willing to give customers more in store credit than they had originally paid for the calendar.
Emma Grede responded to the calendar backlash, sparking another round of online backlash
Grede is the founding partner and chief product officer of SKIMS.
In a video shared by TMZ on November 11, a reporter asked Grede, “What do you wanna say to the haters? You know, stuff happens in business. What do you wanna say to the people that were judging that calendar?”
Grede replied, “Your question is really good, but, you know, I don’t worry about the haters.”
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