This Woman’s Dress Experiment Reveals Shocking Truths About Clothing Sizes That Experts Can’t Ignore
Two people can share the same bust, waist, or hip measurements while having completely different proportions, making a one-size-fits-all system difficult to create.
Sizing also changes depending on a brand’s target customer, design aesthetic, and the type of garment being made. A luxury label, a fast-fashion retailer, and an athleticwear brand may all approach fit differently, while fabrics and design can affect how clothing sits on the body.
There is no single “average” shape that can accurately represent everyone all across the world
Image credits: Burst/Pexels (not an actual photo)
Beyond design challenges, changing sizing systems would require brands to overhaul patterns, manufacturing processes, and international size charts.
This is a costly and complex process that most fashion houses wouldn’t bother undergoing.
“The fashion system moves fast, but it does not want to break things,” Wissinger said. “The designers and advocates I’ve interviewed for my research pointed to one cause for fashion’s slow pace of innovation in the materials and manufacturing space.”
“It’s all about infrastructure. The system can’t stop and retrofit and still make delivery quotas and keep up with turbocharged trend cycles,” she continued.
Image credits: Arina Krasnikova/Pexels (not an actual photo)
Moreover, the fashion industry’s relationship with body diversity has been inconsistent.
In recent years, there was a cultural push towards body acceptance, which in turn prompted brands to expand their size ranges, change their messaging, and embrace more diverse body types.
But Wissinger said this progress has been recently challenged by the return of extremely thin body ideals in popular culture.
“Size inclusivity had a moment. Then came bodies ‘on the shot,’ as the saying goes,” she added. “Skeletal celebrities are once again celebrated. It feels like the 1990s all over again.”
“I needed this. I just cried in the dressing room bc a size 12 in different colors fit different,” one commented on the TikToker’s video
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