Is Eating Rolos Really a Social Event? This Ad Thinks So—But Here’s the Surprising Reality
When was the last time you saw a candy ad that made you question your entire social existence—specifically, whether you’ve been doing Rolos all wrong this whole time? I mean, have I been missing the invite to the Rolo rager, where glittering, Instagram-ready partygoers snatch caramel-filled chocolates out of thin air and break into a spontaneous candy-fueled conga line? Watching this new Rolo commercial, you’d think sharing a sleeve of Rolos is the hot new trust fall. But honestly, whenever I get my sticky hands on Rolos, the only social interaction I crave is with a locked pantry and the dark—definitely no group selfies required . If you’ve ever side-eyed your snack choices or wondered just how far advertisers will go to convince you your solo sweet tooth is, in fact, a missed party opportunity, this article is for you. LEARN MORE
HERSHEY, PA—Calling into question the candy brand’s apparent belief that consuming its chocolate-covered caramels constitutes a lively group activity, viewers told reporters Thursday that a new Rolo commercial greatly overestimates the social element of eating Rolos. “Rolo roll call!” a handsome young man in the ad says as he arrives at a crowded house party, prompting a diverse group of stylish twentysomethings to cheer, swarm around him, and pass a tube of the candy from person to person. “Now the party’s started!” a woman adds before posing for a selfie in which six friends hold individual Rolos toward the camera and laugh uproariously. Sources noted that the ad depicts the entire gathering seemingly reorganizing itself around the Rolos, with guests dancing while holding Rolos aloft, clinking Rolos together in a toast, and excitedly feeding Rolos to one another, despite it being extremely unlikely such a scenario would ever transpire. Viewers went on to state that a more accurate commercial would depict a man eating Rolos from a tube he found in the pantry while everyone else in his family slept.
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